Internet Marketing Ninjas Blog

The latest SEO Industry news, notes, and chat.

Ann Smarty

Ann Smarty

Community & Branding Manager

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As Community and Brand manager, Ann Smarty’s work is focused on both regularly contributing to the Internet Marketing Ninjas blog and serving as an internal SEO resource for the team. Ann Smarty has been involved in various high-profile roles in the SEO industry for more than seven years. Her background includes working as Editor-in-Chief at Search Engine Journal and being a regular columnist at some of best-known Internet Marketing online publications including SEOmoz, Mashable, Social Media Examiner and more. Ann's search and social experience ranges from content creation and social media marketing to SEO reporting and consulting. Ann's expertise in Internet Marketing tools also helps in internal tool development and testing process.

A brief biography of Ann Smarty

I have been working in various areas of the Internet Marketing for 6 years. I come from Ukraine where I got a degree in English and German.

I started working in SEO field when still in high school: All I needed was a part-time job to train my English knowledge. I never thought that was going to be my career...

I have never had to look for a job ever since.

I have always enjoyed learning English and writing and thus I have found huge passion in SEO blogging. I have blogged in English (which is not my native language) for 4 years and have become a well known SEO authority and writer.

I've blogged on my personal blog I've also been a guest author at the most prominent Internet marketing blogs including SEOmoz, Mashable, Social Media Examiner etc. I've been interviewed for multiple blogs and books. I am contributor for Search Marketing Standard magazine, a premium online marketing publication delivered via print.

Throughout my Internet marketing career I've been involved in all sorts of related tasks and projects: I have a huge experience in team building (I managed teams both in-house for a Ukrainian company and from abroad as a Director of the large department in the U.S. company).

I have been successfully engaged in social media marketing as well and have built highly-networked and influential online presence and personal brand.

Currently I've joined Internet Marketing Ninjas as the Community and Branding Manager. My work is focused on both regularly contributing to the Internet Marketing Ninjas blog and serving as an internal SEO resource for the team.

My main goal is to to turn our blog into the leading free Internet marketing resource uniting SEO experts from all over the world.

I am also going to help operate all the communities we own: DevShed forums, Cre8site forums and WebmasterWorld forums.

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Ann's Upcoming Speaking Events

Pubcon New Orleans 2013
New Orleans, Louisiana

April 22-25, 2013

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From Ann's Linkedin profile, Industry Testimonials

Ann is a genius in her own right. Her deep insight on online marketing has enabled her to carve a niche for herself within the industry. Widely respected, and acknowledged as one of the sharpest brains in SEO, Ann is a delight to work. Being a fantastic colleague and a super person comes naturally to her.
Rajiv Karran, Production Manager, BlueGlass Interactive, Inc.

It isn't just that Ann is very knowledgeable--which she is--but she's a great person to work with too: she shares her expertise freely and is always pleasant to be around online. Rare combination! Ann is also a superb team leader. It looks effortless when she gets everyone to do what they need to be doing, but anyone who has ever managed a team knows how difficult it is. She's great at what she does.
Patricia Skinner, Contributing Writer, Search Engine Journal

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Ann Smarty's Posts
22 Jul 2014
Ann Smarty

Two Tips to Declutter Email Inbox for the Social Media Marketer

Email inbox is the huge part of my productivity. I am using it as a task manager: it is easy to sort and organize email messages as separate tasks (with Thunderbird, I can also bring it to my desktop, and enjoy more flexibility with options). However as an active social media user, I have to deal with hundreds of automated email notifications and alerts daily (and on busy days even…

14 Jul 2014
Ann Smarty

How To Control Your Video Search Result Listing

Search engine result pages is becoming plain again. With author pictures going away, who knows what other rich snippet will be affected next. But there’s no reason to be discouraged! We need to make the most of what we have now and if it’s gone one day, well, we’ll learn something else. That’s what makes Internet Marketing so exciting, right? So let’s try to get the most from our video…

07 Jul 2014
Ann Smarty

5 Tips for a Winning Youtube Custom Video Thumbnail

YouTube is one of the most useful tools for content marketing. The problem is the high number of competing videos you have to stand out against. According to the site’s statistics, 100 hours of video are uploaded on YouTube every single minute! You read that right… that is 6,000 in an hour, 144,000 hours in a day. Your best bet will always be building a consistent audience. But you still…

30 Jun 2014
Ann Smarty

How To Use Pinterest For Brainstorming

For every writer, there are these beautiful moments where ideas are flowing so freely that you can’t write them all. You are overcome with inspiration, so much that you don’t know where to start. You are a literary machine, busting our words faster than should be possible. Nothing feels better. Then you have those other times. You know, the ones where you are distinctly lacking in ideas? Where nothing seems…

23 Jun 2014
Ann Smarty

How Pinterest Notifications Work (+ How to Interact on Pinterest)

I have already did detailed tutorials of making the most of Google Plus notifications as well as managing your Twitter notifications with Tweetdeck. Today I’ll follow up on the topic describing Pinterest notifications (as I already covered how great Pinterest is for marketing!) but first let’s sum up all the three for your convenience: Google Plus Twitter Pinterest Notifies of… When you are added to circles, when you are tagged,…

16 Jun 2014
Ann Smarty

How to *Easily* Add Slideshare to Your Content Marketing Channels

There are so many tools out there that small businesses can exploit to improve everything from sales to visibility. There are even more that are under-utilized, and have a greater impact than most might realize. One of the best examples of one of those lesser-used tools is Slideshare. Presentations are an important part of any business structure. From creating plans to present to investors and partners, to showing new features…

09 Jun 2014
Ann Smarty

The Beauty of Marketing on Pinterest: Numbers and Examples

When Pinterest became fairly known, it was impossible to suspect the impact it would have on the social sphere. Now, a few years later, it has become the fastest growing social network in history. Integration with websites is common place, brands have adopted it as their new go-to marketing platform, and the userbase keeps on growing. If you want to see the power behind Pinterest traffic, you only have to…

02 Jun 2014
Ann Smarty

How To Manage Twitter Notifications with Tweetdeck

Last week I started a mini-series on making the most of your social media notifications by describing how Google Plus notifications work and how you can better reach out to your followers. This time I am following up with Twitter notifications but not web-based version of it and I’ll explain why. Of all major social media networks, I am most active at Twitter thanks to having it on my desktop….

26 May 2014
Ann Smarty

How Google Plus Notifications Work: Who You Can Reach on Google+

Notifications can be the great ways to interact with your social media followers and even reach non-followers. I am thinking to start the series on how to make the most of social media notifications at the major social media platforms, and I’ll start with the least straightforward one: Google Plus. Google Plus, as always, defines the feature quite vaguely: Google+ notifications can be photos, messages, videos, events, or other things…

19 May 2014
Ann Smarty

Two Great Tips for Advanced Author Audit

Thanks to the the popularity of Google Authorship project, marketers have paid an increasingly more attention to building up your own as well as connecting to the existing established authors in your niche. And of course, with or without Google Authorship, a powerful author brand is always a win: That’s the constant source of citations for the brand as well as huge trust for the community where that author managed…

12 May 2014
Ann Smarty

Popular SEO and Social Media Twitter Chats [Google Calendar]

A couple of years ago I wrote an article for Mashable listing some of the most essential Twitter chats discussing social media marketing. The list has grown a lot since then, so I decided to create an easy-to-share Google calendar you can subscribe to. A couple essential tips first: No need to try to be active in each and every Twitter chats in the calendar. Your Twitter stream will get…

05 May 2014
Ann Smarty

3 Domain Search Tools to Bookmark

As the Internet is getting more diverse and real-time, monitoring your reputation is getting even more complex. The following three tools will hopefully add some new sources for your reputation management research: 1. Reddit /domain/ Reddit is getting more and more diverse. Tracking if your site or your brand is being discussed on Reddit is not easy. Your page can be added multiple times There are hundreds of subreddits, so…

28 Apr 2014
Ann Smarty

“Dwell Time”: What is It and What is a Good “Dwell Time” as per Bing and Google

“Dwell time” is one of the easier-confused terms in the SEO industry. When discussing “dwell time”, people often seem to be talking about “Time-on-page” instead. Let’s try to be as clear and comprehensive as we can: “Dwell time” Defined by Bing (Less than a Minute = Poor) Dwell time is quite an old term that was coined (I believe) by @DuaneForrester in his old article “How to Build Quality Content”…