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Chris Boggs

Chris Boggs

Former Chief Operating and Marketing Officer

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Chris is a seasoned veteran of Internet marketing, and has earned leadership roles within a number of industry organizations and digital agencies since he entered the space in 2000. Chris brings an unbridled and contagious passion to integrated marketing planning and brainstorming - this drives measurable results for clients when coupled with his wealth of experience across industries.


A brief biography of Christopher Dixon Boggs (Chris)

Jim Boykin & Chris Boggs in 2007Jim Boykin & Chris Boggs in 2007

Chris was born in Belgium and raised in Europe and Australia before settling into the US in his high school years, when he attended Washington DC prep school St. Alban’s. After high school and some time in college at the University of Georgia, Chris joined the United States Marines Corps where he rose to the rank of Corporal and served as an Artillery Section Chief commanding a 155mm Howitzer team.

After completing his service, Chris translated the leadership skills he had acquired in the Marines to an emergent field in 2000: Search Engine Marketing. His long-time friend hired him to work at a health insurance agency in San Diego, where the weather was perfect for “not-when-the-surf’s-up” marketing. At that point, Chris began to learn about SEO and Paid Search in order to help drive traffic to some of the first online health insurance portals.

In 2004 after completing a BS in Marketing in San Diego, Chris moved with his wife across the country and settled until 2006 with the G3 Group near Baltimore Maryland, where he began to learn more about technical SEO. During this period as the Director of Online Marketing, Chris refined his skills in SEO and PPC, and also became very active in the online search community. He gained reputation at Search Engine Watch Forums and is still among the highest reputation of all time Moderators and users. Chris was invited to speak at his first Search Engine Strategies conference in 2005, and has grown to become a regular fixture in the SES series, currently serving on the North American Advisory Board.

Chris also shared his passion with others in the industry that were interested in supporting a growing a non-profit associated with Search. SEMPO.org fit the bill perfectly, and Chris volunteered extensively then was elected by the membership to become a member of the Board of Directors in 2006. He has since been reelected twice, and has served as Secretary, President, and now Chairperson.

Chris joined (then Avenue A) Razorfish and was the lead SEO Strategist - based out of Philadelphia from 2006 to 2007. During this time he learned a lot about the nuances of working with Fortune 100 companies, and became very experienced in the pharmaceutical/healthcare industry. Chris took an opportunity to join Brulant in 2007 in order to move closer to family and to take on a new challenge, and it turned out to be a tremendous move for his personal growth as a leader and an integrated marketing strategist.

Brulant was subsequently acquired by Rosetta in 2008, which was acquired by Publicis in 2011. During this time frame, Chris further refined his executive and strategic acumen, while tirelessly championing the need for increased interfunctional coordination within client marketing ecosystems across industries. Chris continued to work with some pharma clients, but gained immeasurable experience working with eCommerce platforms as well as financial services Web sites and digital assets.

The greatest gift Chris Boggs brings to Internet Marketing Ninjas is his passion for training. Following in Jim Boykin’s footsteps and often darting additionally from side-to-side, he spends a considerable amount of time as an executive directly teaching ninjas and clients how to practice the art of internet marketing.

***Update 7/2013 - Chris has been promoted from CMO to Chief Operating and Marketing Officer, in order to formally assume direction of Ninja operations.


Chris's Previous Speaking Events

SES New York 2013
New York, New York

March 25-28, 2013

Pubcon New Orleans 2013
New Orleans, Louisiana

April 22-25, 2013

Click here to hire ChrisAs An Internet Marketing Speaker At Your Event
Chris Boggs's Posts
31 Jul 2013
Chris Boggs

Integrating “Content Marketing” Into Traditional Advertising Campaigns

This is the second in a Ninja blogger series of opinions on the current state of Content Marketing. See Ann’s previous introduction: The Birth and Evolution of Digital Content Marketing  I had the opportunity at SES New York earlier this year to meet with and give advice to aspiring marketers that were finishing up college and looking for advice on resumes. One student asked me “if I want to become…


10 Jul 2013
Chris Boggs

Google as a Sentiment Analysis Tool for Public Relations Professionals

Google has made billions by providing their visitors what they want. The ads at the top and side of search results are tailored to the queried term, in most cases. These paid (aka sponsored) results most often provide a solution to a problem, which is identified through Google’s intent perception of the query. But Google isn’t all about its paid ads. They want visitors to benefit from organic results, and…


26 Jun 2013
Chris Boggs

Leveraging Fantasy Sports Tactics for Internet Marketing Success

For years I have wanted to write about how playing fantasy sports has helped me to be a better objective consumer and user of analytics to drive marketing decisions, so here we go… Fantasy sports is something I first heard about back in the 1980’s, when some friends began playing Rotisserie baseball (named after a restaurant in NYC believe it or not). As described in the history provided by Wikipedia contributors,…


19 Jun 2013
Chris Boggs

Are You Ready for When the SEO Manure Hits the Fan?

SEO Diagnostics is about scheduling and employing both proactive and reactive analysis to ensure the best performance towards your organic search traffic goals. Once things hit the fan, your SEO disaster preparedness level will directly impact how long it will take to clean up the mess. Image Source Various via Google Images This week I thought I would provide our readers with a simple acronym borrowed from a number of…


12 Jun 2013
Chris Boggs

8 Can’t Miss Sessions at SES Toronto 2013

Today the Ninjas head up and over to beautiful Toronto, Canada to participate at SES Toronto.  (For full transparency, I should mention that I serve on the North American SES Advisory Board.) I will be moderating a couple panels Thursday June 13, and on Friday Ninjas founder and CEO Jim Boykin will be presenting a deep dive into Google’s Penguin algorithm and the way they are treating Authorship. As I…


05 Jun 2013
Chris Boggs

Did Penguin 2.0 Kill Review Search Experience?

Something sinister has happened within my Google search results… my review sites are disappearing and all I can find is one person’s opinion! Well, actually about 6-7 peoples’ opinions, based on what I am seeing. I discovered this when finalizing my recent decision to purchase an HTC One. I am the type of Web surfer that likes to see a List-form of reviews come back to me, as is commonly…


29 May 2013
Chris Boggs

SEO Automation: Page Title Wins and Canonical Conundrums

Over the years SEO’s and developers have worked together to design, test and implement automation methods which support technical and content search engine optimization goals. From the first use of dynamic insertion of database elements into page titles and product headlines, to the advanced eCommerce “tricks” we see in play today, automation is the key to SEO efficiency. This is especially true for large publishing or eCommerce sites which generate…


23 May 2013
Chris Boggs

5 Common Problems Leading to SEO Implementation #FAIL

Search Engine Optimization is difficult to implement, and often more problematic for mid to large-sized organizations with complex internal structures and multiple decision makers involved. Using the popular hash #FAIL, I recently created an acronym to represent what I feel are 5 of the top reasons SEO doesn’t get implemented properly or completely. (Originally presented at Pubcon SFIMA 2013) #- Numbers The problem: In this case, “numbers” refers to level…


22 Apr 2013
Chris Boggs

SEO for Marketers That Like To Learn Via Visual Cues – Kris Jones’ Third Edition

Today I am very pleased to share the news that Wiley publishers have released the third edition of Ninja Chairman Kris Jones’ Search Engine Optimization: Your visual blueprint for effective Internet marketing. The first edition was released back in 2008, with the second edition in 2010 and now the third coming this year. Internet Marketing Ninjas CEO and Founder Jim Boykin was also involved, providing the foreword for this edition…


17 Apr 2013
Chris Boggs

The Four P’s of SEO : Help for Marketers Getting Started with SEO

Last night at the IM-NY meeting, I met a small business owner who asked me “how should one get started in SEO?” I love these kinds of questions because they are so open-ended. Obviously I stated that each SEO initiative is going to be unique, and that if anyone wants to sell him a cookie-cutter approach the long term ROI probably won’t be there. Additionally, I feel that the “old…


13 Mar 2013
Chris Boggs

Perils of Penalizing the Pure and Pristine: A Google Tale

I have long been an advocate of the great things that Google has done not only for improving the ability to search for information, but also for the hundreds of thousands of people in the world that enjoy gainful employment as a result of the search engine marketing industry. Today however I have to take some time to examine one of the flaws that is evident in the way that…


06 Mar 2013
Chris Boggs

Google Problems? 3 Checks in 3 Minutes

Organic or “free” exposure for your Web site via the Search Engines historically requires fundamental attention to three Search Engine Optimization basics: getting text and digital content indexed in the search engines’ databases, being relevant to the subject you want to rank for, and having the authority to outrank other relevant content. Over the years, many friends and acquaintances have come to me to ask about search engine visibility for…