The latest SEO Industry news, notes, and chat.
Connect with the Author: Google+ | Twitter
Kim’s long background in web design, search engine optimization and usability includes software application functional and user interface testing, accessibility, and persuasive design. She brings to Internet Marketing Ninjas her expertise and passion for Human Factors and Usability and how it blends with Search Engine Optimization.
Kim started out in web design in 1995 and is known as an early pioneer in search engine optimization and usability web design.
Her website, Cre8pc.com, was launched in 1996 and became a popular resource for learning search engine optimization. Two years later, she launched the Cre8pc Web Site Club, which was upgraded and re-launched as Cre8asiteforums in 1998.
Six hours after being laid off from a famous web development company, Kim was sub-contracted to work on a global online application. From that day in 2002, she was a consultant. In the years to follow, Kim has been a speaker for SES Conferences, SMX, and Pubcon. Her articles and columns have been placed in nearly every industry publication, most notably, Search Engine Land, Web Site Magazine, and Search Marketing Standard.
Kim is the tutor for the Web Site Usability course at Search Engine College, and member of several societies and institutes for usability, human factors and information architecture. Her curiosity is never ending. She’s an avid reader of sci-fi, sciences, history, culture, social issues and religious teachings. Kim is married, has two kids in college and one in high school, two dogs and two cats. She has fond memories of being a hippie and band groupie and loves to tell tall tales of the days of rock and roll.
Speaker: Kim Krause Berg • Location: Salon C
I can't tell you how impressed I am with the subtlety and attention to your craft. You've exceeded my highest expectations for what a professional can do.
Rand Fishkin, SEOMoz.org
Your ability to channel the user and get into their heads is scary (in the really good way of course)
Ben Pfeiffer, RankSmart.com
Kim is a real dynamo and the Forums she owns have a special position in the minds of all who participate in them.
Barry Welford, SMM Internet Marketing Consultants
Kim has been interviewed by Jim Hedger, Eric Enge, Ruud Hein, Aaron Wall, Liana Evans, Barry Schwartz, Wildfire Marketing and more.
The life of your web site begins with a seed that you plant, grow and nurture as it grows and bears the fruits of your labor. It won’t thrive without your attention. This is the natural law of all things we create. Your web site might be your own personal garden that you imagined, planted, and work on often by weeding out what your analytics indicates is not performing well….
Every web site owner shares one thing in common. They believe their web site is fine and there’s no need in testing its performance. No web site is usable by everyone. There’s always going to be someone who doesn’t understand what to do. The costs for building a web site that is accessible, understandable and can be used on all devices in all situations is not only out of the…
Some people believe the value of any online community is with the people in it. What if they aren’t who they really are? Back in 1995 when I started making web sites I was also a member and moderator of several online communities. My first thoughts then were, “How awesome is this! What a fantastic way to get to know people from around the world. Maybe this help bring peace,…
A successful online community thrives on genuine discussions with authentic people. The conversation is not about you. The conversation is about you. When I presented this paradoxical statement during a talk on communities at Pubcon New Orleans, I was surprised at how the audience nodded and understand what I meant. They didn’t need me to spend time discussing the difference between the self-promotional, “it’s about me” community member vs. folks…
In person, we judge people by what they look like. Online, we decide what we think about someone by what they write. Both can be deceiving. Last week I wrote that I don’t think social communities are really “social” and nobody disagreed with me. I’m sure many readers do but for whatever reasons did not leave comments. Maybe they didn’t want to use the comment form. Maybe they are lurkers….
In the old days we didn’t call it “social communities”. We didn’t use our real names either. This is how I know men like to refer to themselves as “Stallion”. When I first cranked up my 9600 baud modem wired to the kitchen phone line, I chatted it up on AOL groups as “Dancing Thunder”. No matter how many mistakes I made or how newbie I sounded, I wasn’t about…
Your web site design presents two options after marketing it. Invite, browse, and leave. Or, invite and guide to revenue oriented tasks. Most web sites do the first one. The investment goes into promoting, not the user experience. Commonly Heard Feedback Selling user experience and usability services such as audits and user testing is the equivalent of making kids eat their vegetables. You tell them they are good for you…
If user experience is important to a company’s online sales, why do they continue to not invest in it? When did human-computer experience stop being an asset in product and services design? According to a recent study by Econsultancy, called User Experience Survey Report, “Almost three-quarters (74%) of businesses believe that the user experience is important for improving sales and conversions”. Believing is not the same thing as doing. The…
What happens when you’re contacted to remove a link from your web site because it has cooties according to Google? It happened to me last week. I suspected the person from the SEO Company who contacted was fairly new to search engine marketing. I could have let the email go and trashed it. But lately it seems as though shady SEO practices are escalating again and I can’t bear to…
The buzz from SXSW regarding updates from Google’s algorithms created a stir among SEO’s but barely a stir from the usability industry. Now, more than ever before, reputation counts. You can have the best keyword rank possible, or purchase the top spot in search results, and yet what happens after the click into a web page remains the deciding factor on whether the time and investment to get there were…
The recent news out of SXSW is that Google wants to “protect” searchers from clicking on sites from “low quality experience merchants”. How they’ll do that is up for speculation. Danny Sullivan reported from a panel he moderated at the Austin conference, called “How to Rank Better in Google & Bing”. Matt Cutts, Google’s mouth-piece to the search marketing industry, took a question from an online merchant complaining that bad…
