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Kimberly Krause Berg

Kimberly Krause Berg

Usability & User Interface Analyst

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Kim’s long background in web design, search engine optimization and usability includes software application functional and user interface testing, accessibility, and persuasive design. She brings to Internet Marketing Ninjas her expertise and passion for Human Factors and Usability and how it blends with Search Engine Optimization.


A brief biography of Kimberly Krause Berg

Kim started out in web design in 1995 and is known as an early pioneer in search engine optimization and usability web design.

Her website, Cre8pc.com, was launched in 1996 and became a popular resource for learning search engine optimization. Two years later, she launched the Cre8pc Web Site Club, which was upgraded and re-launched as Cre8asiteforums in 1998.

Six hours after being laid off from a famous web development company, Kim was sub-contracted to work on a global online application. From that day in 2002, she was a consultant. In the years to follow, Kim has been a speaker for SES Conferences, SMX, and Pubcon. Her articles and columns have been placed in nearly every industry publication, most notably, Search Engine Land, Web Site Magazine, and Search Marketing Standard.

Kim is the tutor for the Web Site Usability course at Search Engine College, and member of several societies and institutes for usability, human factors and information architecture. Her curiosity is never ending. She’s an avid reader of sci-fi, sciences, history, culture, social issues and religious teachings. Kim is married, has two kids in college and one in high school, two dogs and two cats. She has fond memories of being a hippie and band groupie and loves to tell tall tales of the days of rock and roll.

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Kim's Upcoming Speaking Events

Pubcon Las Vegas 2013
Las Vegas, Nevada

October 21-24, 2013

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Industry Testimonials

I can't tell you how impressed I am with the subtlety and attention to your craft. You've exceeded my highest expectations for what a professional can do.
Rand Fishkin, SEOMoz.org

Your ability to channel the user and get into their heads is scary (in the really good way of course)
Ben Pfeiffer, RankSmart.com

Kim is a real dynamo and the Forums she owns have a special position in the minds of all who participate in them.
Barry Welford, SMM Internet Marketing Consultants

See More TestimonialsFrom Industry Experts and Client
Presentations by Kim

Interviews with Kim

Kim has been interviewed by Jim Hedger, Eric Enge, Ruud Hein, Aaron Wall, Liana Evans, Barry Schwartz, Wildfire Marketing and more.

Video Interviews with Kim

Kimberly Krause Berg's Posts
15 Apr 2014
Kimberly Krause Berg

Web Design Choices Based on Visitors Needs

For all the various terms used to describe usability design, the one that most of us may relate to is the one we most care about, and that is customer satisfaction. This weekend I attended a Women in Tech Summit in Philadelphia and one of the speakers was a woman from the UX (Usability) field with experience in information architecture and site requirements gathering and documentation.  I immediately understood the…


08 Apr 2014
Kimberly Krause Berg

Trusted Resources for Learning Usability, Marketing and User Experience

Are you bitten by the website user experience bug?  Do you wonder where to get trusted advice that won’t conflict with SEO strategies? There are some great deals for online courses and affordable conferences available. In addition, many long-time leaders in linking, copywriting and conversions marketing remain dedicated and provide continued support, while adapting to the ever-changing Internet environment. Here are a few of my top favorite people and websites…


01 Apr 2014
Kimberly Krause Berg

Your Web Site Spring Cleaning Chore List

Spring is here or winter is coming, depending on where you live, and what better time to dust the cobwebs from your website? I bet you think your site is perfect, right? Or, you are never satisfied.  You know you need to do “something else” but what might that be? Finding Opportunities for Fresh Conversions My teenage years were spent living in a 200 year old farmhouse in the country…


25 Mar 2014
Kimberly Krause Berg

Commonly Overlooked Web Site Requirements

The success or failure of any website depends on the planning that goes into it, from the first ideas to the final product. Most websites do not have a solid plan.  The journey to launch is often met with decisions based on budgets, in-office politics over content, and battles over marketing strategies and fussing over platforms. There are more likely to be management discussions about branding and keywords than understanding…


11 Mar 2014
Kimberly Krause Berg

Considerations for Choosing a Web Design Company

A business or individual looking for a company to build them a website faces a mountain of advice and choices with little guidance to help make safe decisions. Even larger corporate companies rely on the advice of in-house staff or outside help from consultants to find the right fit for building, maintaining and marketing their website.  It can be a surprise to discover how intensive website ownership can be.  It…


04 Mar 2014
Kimberly Krause Berg

How to Avoid Unscrupulous Web Design and SEO Service Providers

Small businesses that want a website are at a severe disadvantage when seeking a credible company capable of designing an optimized, persuasive online presence. As a strong supporter of buying from local businesses, I’m well aware there is a lack of skilled local web service providers.  This frustrates small business owners who want a website and wish to hire a local company to do the work.   A small business wanting…


25 Feb 2014
Kimberly Krause Berg

Leroy the Sales Guy and Lessons on Use Experience

Yesterday I purchased new office furniture from Leroy the long haired, caffeinated sales guy who reminded me of the value of excellent customer service. The furniture store was gigantic and a bit unorganized, so that if you stood at the entrance long enough you could piece together in your mind where the kitchen tables end and office furniture begins.  An advertisement for a huge 80% off sale over the weekend…


18 Feb 2014
Kimberly Krause Berg

A Great Website Gives Visitors What They Came For

When was the last time you purposely chose to visit a website just to not get what you came there for? A “Free” download means you have to do something before you get it, just as OZ made Dorothy bring back the broom from the Wicked Witch. You may be requested to “share” on Facebook the website name along with their promotion before the download will begin.  It’s common to…


11 Feb 2014
Kimberly Krause Berg

Healthcare.gov: User Experience Design Update

With a March 31 deadline looming for open enrollment, the broken Healthcare.gov web site is still a disaster.  Let’s see how that 90 million dollar contract is working out. My favorite call to action was the “Apply by Phone” button used in the original homepage. Next is the new homepage, with images removed as a test for organic SEO, and meeting WCAG 2.0 and Section 508 accessibility standards.  What is…


04 Feb 2014
Kimberly Krause Berg

Behind Conversions Testing is a Real Person (Do You Know What They Want?)

Putting two images of page layouts in front of an audience to ask them to choose which one converted best is both entertaining and frustrating. I was reminded of this again at a recent PubCon , where images for testing were put up and the audience was asked to guess which one converted better. I loathe these moments because as a usability analyst, I know that what I think might convert…


21 Jan 2014
Kimberly Krause Berg

Flat or Big and Juicy?

While the SEO industry cries foul at Matt Cutts’ latest onslaught against guest posts, the UX industry is all a flutter over flat web design. If you read posts from web designers, they absolutely love flat design.  There is also a new strange rock on Mars resembling a jelly donut.  Both are odd. Why Flat? The point of flat design is to make content adaptable for desktop and mobile use…


17 Jan 2014
Kimberly Krause Berg

Just Answer the Questions

Despite all the predictions over new web design layouts and methods, plus hoopla over Google’s Knowledge Graph, one glaring item is missing. Websites are not answering our questions, when we ask them.  We come to the Web to do something that we want to do and what we most want to do is find that thing we want (and we ask for it in a variety of ways).  It can…


07 Jan 2014
Kimberly Krause Berg

My Favorite UX Tools, Apps and Courses

There are so many great tools for testing websites and resources available for learning web site usability that it can be hard to choose. The ability to access a tool from a browser while traveling makes it easier to handle client needs in urgent situations, so I gravitate to extensions and plugins in Chrome and Firefox. Another criteria is that I have many computer devices which I used to try…