Comments on: All Relationships Are Not Created Equal

By: Mike | PlanetChiro

Mike | PlanetChiro — Tue, 16 Dec 2008 18:54:45 +0000

I think the 2nd paragraph serves well as a ToDo list for anyone seeking better success online. “Part of my job at [insert company name or website here] includes…” and then do the things stated.

I like it!

By: Lisa Barone

Lisa Barone — Tue, 16 Dec 2008 14:46:44 +0000

Neyne: I can respect that. We do educate the clients on how to jump in themselves, but we also like to help them get started and make the right connections. Jumping into communities and social media is a bit intimidating for clients at first, so we ease them into the process.

I think it’s different from fake avatars because we identify ourselves as working for the client and explain why we have an interest in the community. I’d never go in pretending to be some great brand evangelist for horses, when I really don’t care and am only there for a client. To me, that’s where the line is.

Thanks for giving your two cents!

By: neyne

neyne — Tue, 16 Dec 2008 14:37:58 +0000

I think that it would be “more natural” if you identified those communities, evaluated their marketing potential and then guide the client (or one of the employees) to participate in that community. the way you describe, it doesn’t seem too far from the fake avatars you were so opposed to in the past.

my 2c

By: Lisa Barone

Lisa Barone — Tue, 16 Dec 2008 14:29:17 +0000

Joe: Lots of things are common sense. That doesn’t mean people actually remember to do them.

Neyne: As a person, I have no interest in horse breeding, no. However, our clients do. Our clients are part of that space. It’s a field that’s important to them. When I take on projects in their name, I’m trying to help them become part of the community so that they can share resources and mutually benefit. And that requires a bit of a learning curve on our part because I’m not an expert in everything that our clients are experts in. I go, admit to knowing nothing, and then learn my way. I think it’s a pretty natural evolution, personally. Does that make sense? (If not, feel free to school me. )

By: neyne

neyne — Tue, 16 Dec 2008 09:25:37 +0000

So you enter a community of horse breeders even though you are not particularly interested in horse breeding yourself, but are only doing it so you can build relationships for the benefit of your client ?

By: Jack Leblond

Jack Leblond — Tue, 16 Dec 2008 01:01:09 +0000

I’ve found that in the (relatively)short time that I have been performing SEO, forming relationships has been a vital part of my professional growth. I wouldn’t know half of what I do if I hadn’t jumped in and asked a lot of questions. If you plan to do like Lisa does and learn it all from scratch, you better not be shy.

By: Joe Hall

Joe Hall — Mon, 15 Dec 2008 22:54:08 +0000

Great article! Its interesting to read this, because most of this seems kind of common sense. But, like my self and others, most take years to put these connections together in a way that works for them.