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Once your site is Optimized, you'll need link popularity marketing to help your site to rank higher in the search engines. (Definition of "link popularity")







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The Google Update of October 2005
The Google Jagger Dance Update

Google's just going through some growing, and you might have to feel some of the pains.

The Jagger Dance Update Insanity has started , and will continue for a while, and will repeat itself again and again  - you've got to keep in mind that shifts in Google are bound to happen. Through out history, Google has had been updating how it ranks websites. Sometimes these changes in Google's algorithm are not felt much, and sometimes they can wipe your site off the map.

When Google goes through updates, people instantly think of "What could I be doing wrong with my current efforts". When the paranoia start setting in, everyone starts questioning everything that anyone is doing in any proactive SEO practice.

Here's some popular SEO topics that pop up every time there's a Google update and there's a shift in rankings.

Having site-wide links 
Having homepage links
Having footer links
Link trading
3 way linking
Not having enough content
Having too much content on page
Adding 200 pages in 1 week
Deleted 200 pages in 1 week
Not adding pages in a year
Updating too often
Not updating enough
Having newspaper links 
Not being in the news
Buying links
Not buying links
Posting links in forums, guestbooks, blogs
Not having links from those in the community
Joining a link network
Not having enough links
Google doesn't like me
Google wants us to spend money on Adwords
....I could go on and on and on.

I'd look at what Google might be trying to show for the top10 results, and that will give you some clues as to what Google might be seeking, and just how little tweaks in their algorithm can cause such havoc in search engine rankings. I'd also follow it by looking at link networks, the way Google might.

Before you jump to conclusions about analyzing any Google dance update, look at the top 10 and see the merits of what those websites have going for them, and try to fit those lessons with you SEO plan.  The only thing guaranteed in this business is that as search engines like Google update, so must SEO techniques evolve .

At We Build Pages, we don't pretend to have all the answers. Like the major Google dance of 2004, we lost some and we gained some, but the important point is that we learned, and we grew, and we got back what was taken over time.

As you go through this Google Update, the Jagger Dance, and want to seek advice, please feel free to contact us for professional SEO consulting services. If you're new to search engine optimization, or an old expert seeking a second set of eyes, we're here for you.

More information at Threadwatch on the Google Jagger Dance Update .

 

 


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