PPC Management & Consulting

Our PPC Campaign Management service offers all aspects necessary to fulfill a successful, ongoing pay per click campaign. Starting with strategizing to creation and implementation through reporting and measurement, our solution encompasses the needs of any serious pay per click campaign.

Expert PPC Campaign Managers
We assign each account to a knowledgeable, dedicated account rep. The account rep is responsible for client communications and all aspects of the campaign management. Keyword lists are compiled by skilled keyword analysts and Ad Copy is created by experienced copy writers. Additionally we use automated PPC software tools to ensure proper placement within the PPC Engines 24/7/365.

Proprietary Software & Accurate Revenue Tracking
We use our own proprietary Pay Per Click Bid Management solution to help manage accounts. The Software allows us to optimize bid management 24/7/365. Our technology allows for effective management of thousands of keywords across over 30 PPC engines and Comparison Shopping engines (CSE's).

Additionally, we implement advanced cost and revenue tracking to take the guess work out of understanding your level of success. With easy to understand, in depth reporting, we are able to determine level of success by campaign, product and keyword (at each campaign). Your advertising dollars will be correctly allotted to campaigns, products and keywords that are driving revenue to your business.

Campaign Management Customization & Consulting
Our services are not limited to a predetermined management package. Each customer is afforded a unique management package based on the exact level of need. Whether we need to manage the entire pay per click campaign or simply handle setup such as building a keyword list and creating ad copy, we offer customized solutions to match your needs.

Pay Per Click (PPC) Campaign Management Services Include:

• Automated bid management
• Budget management
• Keyword research
• Creative editing
• Campaign assessment meetings
• Click fraud negotiations
• Personal account managers
• Advanced ROAS software
• Competitive analysis
• Detailed campaign analysis and reporting
• Opportunity identification
• Offline sales tracking
• Comparison shopping feed management

Overture and Google Adwords

PPC search engines offer instant traffic, completely side stepping the lengthy process of optimizing sites for the search engines. In addition, they allow you to optimize your site for your human visitors and not just those machines that spider your site. In a way it seems you can have it all - traffic and an on-topic site designed for your customer.

Wait, you say...too good to be true! Of course, we agree. After having spent countless hours and recovering from every pitfall imaginable in the Pay Per Click game, we have to say the promise is there, but someone must be willing to do the work. We have done the work over and over. We've read the books, we hang out in Forums dedicated to Pay Per Click topics, we are constantly performing research, but most of all, we are doing it live on many campaigns - and making it work.

But if you're a business prefessional, a site owner, a graphic designer who just wants a little bit of exposure and doesn't really care about the ins and outs of "exact match" vs "broad match" and which partner sites carry one engine's ads or another...you just want traffic...don't worry! Whether you're a seasoned PPC Pro or a "newbie", we can still work with you.

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