The latest SEO Industry news, notes, and chat.
I was thinking of Penguin 2.0, and wondering how much historical backlink data can effect a site…for better, or for worse. The Brands who knew shit about seo, and did shit for seo, and got their ass kicked for years in rankings, are now the lucky ones as google has turned the tables …because if it smells like you have some history of SEO, then you might have a negative…
Search Engine Optimization is difficult to implement, and often more problematic for mid to large-sized organizations with complex internal structures and multiple decision makers involved. Using the popular hash #FAIL, I recently created an acronym to represent what I feel are 5 of the top reasons SEO doesn’t get implemented properly or completely. (Originally presented at Pubcon SFIMA 2013) #- Numbers The problem: In this case, “numbers” refers to level…
It is often said that people learn through analogy, by comparing subject matter being explained to other familiar topics and lived experiences. Over the years, there have been some both interesting and hilarious SEO analogies. Here are 10 to inspire and puzzle you: 1) SEO is like Poker “Poker has managed to attain a certain intellectual status, considered to be much more than mere gambling. For example, the first post…
A successful online community thrives on genuine discussions with authentic people. The conversation is not about you. The conversation is about you. When I presented this paradoxical statement during a talk on communities at Pubcon New Orleans, I was surprised at how the audience nodded and understand what I meant. They didn’t need me to spend time discussing the difference between the self-promotional, “it’s about me” community member vs. folks…
Google Authorship is one of the most actively discussed SEO trends today. Apart from being (hopefully) a good tool for protecting your copyright and defending against scrapers and resellers, Google Authorship is expected to be behind the future of rankings. There are a few good tools that you can use to be on top of this SEO trend. 1. Structured Data Tool Test the structured data of any page using…
Ah, Google… they have taken over everything on the web, haven’t they? Once upon a time, they were nothing but a simple Beta engine on a university server, with a unique algorithm and big dreams. Now they dominate the Internet to the point of it being next to impossible to get away from them. Come on, who really uses Bing? Who doesn’t watch YouTube? Who doesn’t have a Gmail account?…
Adding a Facebook Like button to your website is easy. Facebook has a handy form that you fill out which gives you a block of code to copy and paste, and you’re done! If that’s too much, there’s plenty of third party plugins that make adding a Like button to your websites as easy as clicking “Install”. This simple process is a big part of why Facebook’s Like initiative has…
In person, we judge people by what they look like. Online, we decide what we think about someone by what they write. Both can be deceiving. Last week I wrote that I don’t think social communities are really “social” and nobody disagreed with me. I’m sure many readers do but for whatever reasons did not leave comments. Maybe they didn’t want to use the comment form. Maybe they are lurkers….
While the open source nature of the Internet is continuing, and in many ways expanding thanks to developers efforts and demand, it isn’t always easy to find something that is truly covered under creative commons licensing. This is because a lot of sites or businesses will offer something for ‘free’, and that is mistaken for CC work. But it isn’t, it is just paid for in different ways, such as…
Everyday, Facebook is asking us to do all sorts of things – like this page, join this event, subscribe to this person, comment on this post, share this picture. There’s a seemingly endless amount of actions a user can take, and it’s as easy as clicking a link. Each of these actions has an affect on the social network, but in what ways? Some actions trigger a notification, and some…
In the old days we didn’t call it “social communities”. We didn’t use our real names either. This is how I know men like to refer to themselves as “Stallion”. When I first cranked up my 9600 baud modem wired to the kitchen phone line, I chatted it up on AOL groups as “Dancing Thunder”. No matter how many mistakes I made or how newbie I sounded, I wasn’t about…